Handsome announced on the 25th that it will open a flagship store of 'Liquides Perfume Bar', a specialty shop specializing in French niche perfumes (expensive premium perfumes), on the luxury street in Cheongdam-dong, Gangnam-gu, Seoul on the 31st, and start the perfume business in earnest.
The Liquid Perfume Bar flagship store to be opened this time is 154 square meters (about 47 pyeong) and will feature 200 items, including niche perfumes and candles from 10 brands, including BDK, Perfume Frappang, and Abyss.
With the theme of the store name (liquid), which means 'water' in French, it is characterized by a large water tank (300L) in the center of the store.
In addition to simple perfume tasting, it introduces a large number of experiential contents.
▲A docent guide program in which 'Barman', a perfume professional qualified as a perfumer, explains the history of brands and scents of products sold in the store ▲Brand ambassador, actor Jee-Hoon Lee, is the representative Audio guides that explain the scent of products with voice ▲ AI counseling service that finds the right scent for customers through a simple survey.
An official from Handsome said, "In order to help Korean consumers understand the authentic French niche perfume, while at the same time raising brand awareness, we have planned content like introducing works in an exhibition hall." We plan to continuously introduce new services to deliver effective delivery.”